8 Seconds to Failure

David Galica - Owner of Armor Technologies

“Visitor’s spend an average of just eight seconds before deciding whether or not to remain on a website” so you have to ask: Is your site doing all it can for your business? The internet has reduced the time between closing a sale and losing revenue to a razor’s edge. Your website is no longer just a way to tell your clients that you have goods or services available – it’s your chance to show that your business is the right one for their needs. Smooth functionality and ease of use are the primary site requirements for clients to decide to give their business.

To maximize your ROI (return on investment) four key approaches, recommended by Google, should be taken:

  • Drive traffic through activities: such as search based advertising and web-based promotions
  • Analysis of traffic: your site should be telling you who is visiting and how they interact with your site once they’re there.
  • Optimization: determining which combinations of site content and design drive the most conversations.
  • Increase conversations: using the intelligence gathered in the other steps to decrease a site’s bounce rate, employ the Google Search Appliance (GSA), or host search with Google site search to guide your visitors to find the information they need to be active customers.

Using the Google approach means adopting a continual evolution of the marketing approach of your business, but it also means a larger ROI for your company. Your business must be marketed to the customers you need, the data of this traffic will then be analyzed, your site tested with this data to ensure that you are getting the most benefits from your online presence, and then optimized using this data to ensure that your business stays at the head of the pack.

Visitors not finding what they need from a site are likely to abandon it within seconds, 71% of shoppers will turn to keyword searches to find their products, and of that number, 90% reported using site search to access self-service content. Businesses that have implemented a high-quality website search report indicate an upswing in sales of up to 20 % – with customer refund requests dropping by 85%. Even with sites that reported increases of only 5% meant the difference in thousands of customers, and millions of dollars per year. On top of that, customer service automation with an intuitive, smoothly operating site saves a business almost 4% per year.

At Armor Tech we can help turn your online leads into customers, save you money in customer support costs, and keep your business on the cutting edge.

Monday March 16th, 2015